Start with one page per core service
If you offer several distinct services, each deserves its own page rather than being crammed into a single "Services" page that dilutes all of them.
How Many Pages Should a Trades Website Have? A Practical Guide
Published 2026-07-07 by Ember & Echo Multimedia
There's no single correct page count for a trades website. The right number depends on how many distinct services you offer and how many distinct markets you serve, and the mistake most owners make is picking a number instead of working from that logic.
Add one page per service area you genuinely serve
A separate page for each city or region you actively work in gives search engines a specific page to rank for each local search, rather than asking one page to do everything.
Resist the urge to combine service and city pages prematurely
A page for one service in a city and a page for a different service in that same city should stay separate, since a visitor searching for one doesn't want to wade through the other.
Don't create pages you can't maintain
A large site with thin, outdated pages performs worse than a smaller site where every page is genuinely useful and kept current. Grow page count as fast as you can keep content real.
Revisit the count as the business grows
Adding a new service or expanding into a new county is the natural trigger to add pages, not a fixed schedule.