SEO & Local Marketing
How to get found first when a customer searches for a company like yours.
Blog
Practical, no-fluff marketing tips for trades and oil & gas companies: website, SEO, photography, video, social, and growth advice you can actually use.
Website & Web Design
Practical guidance for building a site that turns visitors into booked jobs.
Photography & Video Tips
Simple ways to capture better job site photos and video, even without a professional crew.
Social Media Growth
How to turn everyday fieldwork into a social media presence that brings in leads.
Oil & Gas Industry Marketing
Marketing guidance built specifically for oilfield service and energy companies.
Trades Business Growth
Growth, referrals, and reporting advice for owners running a trades business.
All Articles
- Wix or WordPress for a Service Business in 2026? Our Opinion and Answers to Common Questions
- The Google Business Profile Checklist Every Trades Company Needs
- NAP Consistency: Why Your Business Name, Address, and Phone Number Must Match Everywhere
- 7 Local SEO Mistakes Oil & Gas Contractors Make (and How to Fix Them)
- How Geo-Targeted Landing Pages Help Trades Companies Win More Local Jobs
- The Beginner's Guide to Online Reviews for Home Service Businesses
- Keyword Research for Trades: Finding What Your Customers Actually Search
- 5 Website Must-Haves for Trades and Field Service Companies
- Why Your Contractor Website Needs to Load Fast (and How to Fix a Slow One)
- Mobile-First Design: Why Most of Your Customers Are Booking From Their Phone
- How Many Pages Should a Trades Website Have? A Practical Guide
- Website Redesign Checklist: When (and How) to Refresh an Outdated Site
- Landing Pages vs. Homepage: Where Should Your Ads Send Traffic?
- How to Photograph a Job Site Like a Pro (Even With Your Phone)
- Before-and-After Photos: The Most Underused Marketing Tool in the Trades
- 5 Drone Shots Every Oilfield and Construction Company Should Capture
- Lighting Tips for Shooting Equipment and Product Photos
- How to Turn One Job Site Visit Into a Month of Social Content
- Video Testimonials: How to Ask Customers on Camera Without It Being Awkward
- How Often Should a Trades Business Post on Social Media?
- Facebook vs. Instagram vs. LinkedIn: Where Should Contractors Actually Show Up?
- Turning Field Crew Photos Into a Content Calendar
- How to Handle Negative Comments and Reviews Without Losing Your Cool
- Paid Social Ads for Local Contractors: A Beginner's Budget Guide
- Why Oilfield Service Companies Need a Different Marketing Playbook Than Retail
- Marketing to Operators vs. Marketing to the Public: Know Your Audience
- How to Showcase Safety Culture in Your Marketing (and Why It Wins Contracts)
- Building Trust With Oil & Gas Clients Through Case Studies and Certifications
- Multi-Basin Marketing: How to Target Permian, Bakken, and Marcellus Separately
- How to Turn One Happy Customer Into Five New Leads
- Referral Programs That Actually Work for Home Service Businesses
- When to Hire Your First Office/Marketing Person vs. Outsourcing
- Tracking ROI: What Marketing Metrics Actually Matter for Trades Companies
- Seasonal Marketing: Planning Your Slow Season Before It Hits