NAP Citation Building
Getting your name, address, and phone number listed correctly across every directory that matters, and fixing old listings quietly working against you.
Fixing the Wrong Listings You Don't Know Are Out There
NAP stands for name, address, and phone number, and inconsistent NAP information across the web is one of the quieter problems working against a business's local search rankings. An old phone number still listed on one directory, a slightly different business name on another, an address format that doesn't match your website: each of these on its own seems minor, but together they signal to search engines that your business information isn't reliable, which undermines local search trust even if your website itself is solid.
The work starts with a full audit of where your business is currently listed, since most businesses have citations they don't know exist, left over from an old directory signup, a previous address, or a listing service that ran years ago. Every outdated or inconsistent listing found gets corrected to match your current, accurate information exactly, and new citations get built on directories that are actually relevant to your industry rather than low-value generic listing sites that do little for rankings.
Because this information changes (a new phone number, a moved office, an updated service area) ongoing monitoring keeps listings accurate over time instead of the work being a one-time fix that quietly goes stale again within a year.
- Full audit of existing listings across major directories
- Correction of outdated or inconsistent NAP data
- New citations built on industry-specific directories
- Ongoing monitoring as your business info changes
NAP Citation Building FAQs
That's the first step of this service: a full audit across major and industry-specific directories to find every existing listing, correct or not, before any correction work starts.
Yes: even small formatting inconsistencies across listings can undermine the confidence search engines place in your business information, so consistency matters as much as accuracy.
Ongoing monitoring is part of this service, so listings get updated as your business information changes instead of slowly going out of date again.